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Advertising on a shoe string workshop to begin

4/13/2004 —

Penn State Wilkes-Barre will offer Advertising on a Shoe String for Small Businesses on Wednesdays, May 12, 19 and 26 from 6 - 9 PM at the campus in Lehman. This workshop examines alternatives to traditional advertising methods; ways of increasing company and product brand identification; practical exercises for placing media budgets for maximum impact; developing an advertising plan within a defined budget; and enhancing your organization’s image for little cost.

For more information, contact Ina Lubin at 570-675-9253 or wbce@outreach.psu.edu

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